Welcome to J&J Diamond Jewelers, now in our 12th successful year. “J&J is a labor of love”, says owner Sharon Vieira, who named the business after her sons Jason and Justin, having lost Jason in a battle with cancer 9 years ago.

Over 20 years in the diamond business allows Sharon to tap into her longstanding relationships with vendors to purchase top quality jewelry at the best prices. Limiting our overhead further helps us maintain our legendary low pricing.

“Fine quality, personal services, for less is our philosophy”, explains Nancy Biederman, J&J”s co- owner.
Custom design is a large part of J&J’s niche, blending old fashioned commitment to service and the latest in contemporary jewelry styles.

J&J specializes in diamond jewelry and offers gold, platinum, and colored stone jewelry as well. We also feature unique pieces that will not be found at other stores in the area.

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